Below is a short synopsis of two workshops I attended at this year’s League of American Orchestras Conference: The Orchestra Leadership Academy 1.5-day session on the Patron Growth Model and the workshop on Marketing the Arts to Death: How Lazy Language is Killing Culture.
Some highlights from the Patron Growth Model session, presented by Paul Hogle (Detroit Symphony) and David Snead (NY Philharmonic):
Marketing the Arts to Death: How Lazy Language is Killing Culture
I highly recommend this book by Trevor O’Donnell: http://www.amazon.com/Marketing-Arts-Death-Language-ebook/dp/B006N0ZJ5M
You can also follow his blog here: http://trevorodonnell.com/
What is wrong with the lifeless language we use to market the arts?
Think of your prospective audience with regards to their avidity: Super Avids, Avids, Less Avids, Non-Avids (fence sitters).
If pre-motivation to attend is low, then you have to be less flashy and bombastic with messaging, and be more persuasive.
Fundamentals of Persuasion: 1.) Know your audience 2.) Know what they want 3.) Describe how your product satisfies their yearnings.
Goosebumps! How did I miss the Grand Rapids LipDub?! This is a must-see. (Thanks to CreateEquity's Top 10 Arts Policy Stories of 2011.)
After a Newsweek article named Grand Rapids one of 'America's Dying Cities,' city residents and filmmakers put together this amazing and inspiring video response.
The video's director and executive producer explained, “We disagreed strongly, and wanted to create a video that encompasses the passion and energy we all feel is growing exponentially, in this great city. We felt Don McLean’s ‘American Pie,’ a song about death, was in the end, triumphant and filled to the brim with life and hope."
You can read more about the making of this video on ArtsBlog, 'Emerging Ideas: Mobilizing Your Community through Innovation.'
Last week, I attended the League of American Orchestras Conference in Minneapolis. Here are a few highlights from the workshops:
Minneapolis skyline from the Walker Art Center Sky Room
Keynote on Creating an Environment for Innovation
Red Alert! Plenary
Churning Butter into Gold – Patron Growth Initiative
Research results presented by Kate Prescott and Jack MacAuliffe
Two Approaches to Audience Development – Minnesota Orchestra and St. Paul Chamber Orchestra
Inside of the Ordway, venue for the St. Paul
Chamber Orchestra & Minnesota Opera
Building Subscription AudiencesDoug Kinzey
Having long been a fan of Awkward Family Photos, I was so happy to find out about Awkward Classical Music Photos. Guaranteed laughs. Yes, people, branding is an issue.
One fine example:
The Dour Bridesmaid String Quartet?
Add this site to your RSS Feed for some daily inspiration!
A webcast of WQXR's May 3 panel discussion on the state of American orchestras and the future:
This aria touched me today. Sondra Radvanovsky as Tosca singing "Vissi d'arte." 'I lived for my art, I lived for love, I never did harm to a living soul!'
Alice Dancing Under the Gallows documentary trailer:
This film trailer about the Kinshasa Symphony in the Congo gave me chills!
"Kinshasa is the capital of the Democratic Republic of the Congo and the third-largest city in Africa. Almost 10 million people live here and they number among the poorest inhabitants on this planet. Kinshasa is the home of Central Africa’s one and only symphony orchestra..."
"I like it here. Here I feel free."
"When I sing, I'm entirely myself. I'm in a different world."
This is what orchestras are *really* about.
(Props to Jason Weinberger for posting this on his blog - and then tweeting about it)
Congratulations to friend and composer, Patrick Zimmerli, for winning the Colorado Music Festival's Click! Commission this year. He received the most votes from CMF's audience and his new work will be performed next summer.
The Denver Post's Artmosphere blog: New York Composer Patrick Zimmerli wins Colorado Music Festival commission
Listen to Patrick's music
Now that the kids are back in school and we're getting into a scheduled groove, I have the time to reflect back on this summer - a season filled with music, friends and travel.
The summer kicked off with five days in Atlanta at the League of American Orchestras conference. The highlights of the conference for me were the two Atlanta Symphony concerts I attended - my first time seeing that world-class orchestra, as well as Robert Spano conducting. I was blown away by Verdi's Requiem with soprano Christine Brewer, Theofanidis' Rainbow Body (beauty!) and eighth blackbird's creative performance of Jennifer Higdon's On a Wire.
Soon after returning home, I delved into 6 weeks of concerts and events at the Colorado Music Festival, a festival I've been attending for the past 17 years. I'll long remember the concerts that gave me chills: ukulele phenom Jake Shimabukuro, a spreader of joy, love, peace and awesomeness; Time for Three's Colorado premiere of Chris Brubeck's Travels in Time for Three (listen); soprano Jane Eaglen singing Brünnhilde (that's some big blow-your-hair-back music); William Barton's singing and didgeridoo playing in Kalkadungu; and the majesty of Mahler 5 to close the season. Thanks, as always, to Michael Christie, who is an inspiration to me - he always tries new things and gives 110%.
In between, I spent a long weekend on the Central California Coast at Festival Mozaic (a client), where I enjoyed Patrick Zimmerli's energetic Piano Trio No. 1 (listen), performed by Scott Yoo (violin), Madeleine Kabat (cello) and John Novacek (piano). The weekend also included a day trip up the Big Sur Coastal Highway, culminating in a heavenly lunch (with a nectar-of-the-gods Pinot Noir) at Nepenthe.
I also hopped up to Vail to see one of my favorite pianists, and an intellectual humorist, Jeremy Denk perform Grieg's Piano Concerto with the Philadelphia Orchestra, conducted by the ever-smiling Ludovic Morlot.
The musical finale of the summer was catching John Corigliano's The Ghosts of Versailles again at the Aspen Music Festival. I got to meet him this time around and enjoyed comparing and contrasting this production to the one I saw last summer at the Opera Theatre of St. Louis.
All in all, it was a memorable summer, and I feel so blessed that my job and my passions have come together, allowing me to work and play in connection to the music I love. Life is good.
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