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We all know about Facebook Ads at this point, and there are many orchestras, artists, record labels, and arts organizations that are experimenting with these platforms. But what about Twitter. Since Twitter launched Promoted Tweets, there hasn't been a whole lot of buzz around them.

One of the biggest reasons that promoted tweets wasn't working all that well is that a good amount of people didn't use Twitter.com for Twitter. A large amount of Twitter users access Twitter by some sort of API, whether it's HootSuite (what we use), TweetDeck, UberTwitter, etc. But as Twitter has adapted to this by rolling out competitive apps and integration of it's own with the fantastic Twitter app for Mac, the all-new light and surprisingly good Twitter app for mobile devices, and of course the new integration with iOS5, more people are now seeing promoted tweets.

In fact, during this week's Web 2.0 Summit in San Francisco, Twitter CEO Dick Costolo actually stayed that promoted tweets are working better than they could have hoped. And they are planning on unveiling more advertising formats in the future. It will be extremely interesting to see what those formats are, and we'll let you know what they are as soon as we hear about it!

So, would you advertise on Twitter? Or have you already? Let us know in the comments or on Facebook and Twitter (@RbClassical)



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3 years ago | | Read Full Story
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