Creating At-The-Venue Experiences (or ATVs), are an easy and powerful way to connect with your patrons. Every time you create an event with your InstantEncore event scheduler, you automatically generate an At-The-Venue Experience. Your At-The-Venue Experience can prompt patrons to check-in on social media, deliver program information, showcase upcoming events or present them with promotional offers. And this can all be easily scheduled so that you can connect with your patrons and create lasting experiences when and where it counts, At-The-Venue.
White Paper: Engaging At The Event
Audiences expect mobile access to relevant information and services wherever they are – including the performance hall. Engaging At The Event charts the rise of the mobile audience and their shifting expectations for live performances. This white paper also highlights At-The-Venue, a set of mobile app engagement features piloted by eight performing arts organizations, and reveals the results from that pilot program. It concludes with five steps for arts organizations to meet audience expectations head on.