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Shortcuts to Finding Untapped Donor Potential, Tessitura's Innovator Series
Seeded by Evan on 11 Dec 2013
YouTube
Author: TessituraNetwork
Erin Koppel, Director of Annual Campaign & Women's Board Activities for Lyric Opera of Chicago presents her talk "What Every Development Team Should Know: Shortcuts to Finding Untapped Donor Potential" in this Innovator Series video from http://www.tessituranetwork.com. 'Data' in a fundraising context is much more than membership trends, wealth screening, renewal rates, and income projections. 'Data Driven Development' leverages unique knowledge about your fundraising environment, culture, and organization to uncover donor motivation and potential, and leads to increased engagement. During 18 years of raising funds for Lyric Opera of Chicago, Erin has mastered a scope of experience unique in its depth. She has held positions focusing on all components of a robust development program and has served as Director of Annual Campaign and Women's Board Activities since 2006. In that capacity, she now supervises a team of 13 with responsibilities covering all aspects of the donor cycle -- re
Presenter: TN Demo