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What's In a Name? The Rebranding of Opera Philadelphia, Tessitura's Innovator Series
Seeded by Evan on 26 Feb 2014
YouTube
Author: TessituraNetwork
Annie Burridge, Senior Vice President of Institutional Advancement for Opera Philadelphia presents her talk "What's In a Name? The Rebranding of Opera Philadelphia" in this Innovator Series video from http://www.tessituranetwork.com. In January of 2013, the Opera Company of Philadelphia became Opera Philadelphia. Why go to all that trouble to remove two words? In her talk Annie discusses the strategic impulse that led to the Company's rebranding, the tactics that contributed to its success, and its impact on the bottom line. In her role, Annie oversees the marketing, communications, and development departments and $10 million in annual revenue. With the company since 2007, Annie previously served as the Director of Development, increasing the company's overall contributed income by 76% in three years. Before switching her focus to administration, Annie was a coloratura soprano and worked as a young artist at Des Moines Metro Opera and Pensacola Opera. Annie serves as Adjunct Faculty
Presenter: TN Demo