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Viral Philanthropy: #GivingTuesday & the Creation of a Social Media Movement
Seeded by Evan on 21 May 2014
YouTube
Author: TessituraNetwork
Melissa Cronin, Director of Special Initiatives for 92nd Street Y presents her talk "Viral Philanthropy: #GivingTuesday & the Creation of a Social Media Movement" in this Innovator Series video from http://www.tessituranetwork.com. Created by the 92nd Street Y in 2012, #GivingTuesday is an annual day of giving following Black Friday and Cyber Monday that has created a new conversation about philanthropy across the digital landscape as well as among non-profits, the private sector, and local communities. Melissa shares the inspiration for this innovative concept, the multi-sector collaboration that has made it an evolving success, the data behind the buzz, the crucial role played by social media, and how to create and maximize a #GivingTuesday campaign for your organization. As Director of Special Initiatives at 92nd Street Y, Melissa helps to develop and scale innovative programming across all multi-disciplinary areas. This has included the #GivingTuesday movement, which has united m
Presenter: TN Demo