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Deconstructing the Notion of "An Audience"
Seeded by Evan on 18 Aug 2017
Author: TessituraNetwork
Chris Lorway, Executive Director of Stanford Live presents his talk “Deconstructing the Notion of An Audience” during Tessitura’s Innovator Series Live at TLCC2017, the Tessitura Learning & Community Conference in San Diego, attended by 1,900 arts and cultural professionals. The term audience development is complicated. As we invite people in our community into our spaces, we need to consider if what we are actually offering them is going to meet their expectations. There is no "one size fits all approach” to building new audiences. The way you market an event, utilize space, and enhance the experience beyond performance are all critical to successful long-term audience engagement. Like Tessitura’s Innovator Series Facebook page at Follow Tessitura Network on Twitter @TessNetwork. Visit us on LinkedIn at Follow us on Instagram at Visit http://www.tessituran
Presenter: TN Demo